Nearly three decades ago, the very beginning of our dream sprang out here in Dubai, the city of continuously made wonders.

In 1996 was our head start into the industry of travel and tourism. Being in Dubai, we had big dreams to achieve, confined only by our imagination. We were always keen on disseminating our experience in the travel and tourism industry across geographical boundaries, getting support from a team characterized by distinctive expertise and filled with passion, believing that working in travel and tourism is a career that can be perfected only with love, dedication and creativity.

Along the road, we have always done the impossible to keep the pace with the accelerating advancements as well as the limitless, inspiring vision of the leaders of Dubai. Before many others did, we had realized that technology would be the gear that would take travel and tourism the extra mile and reshape the industry. Hence, we launched our global travel booking engine, GTE, in 2014 to become nowadays one of the leading booking engines in MENA, allowing our clients to access and make bookings in over 1,000,000 hotels worldwide.

Our first step outside the UAE was in 2016. We incorporated Global Travel Engine in Egypt and opened an office for the Group in Cairo as a strategic center to deliver our services to our clientele around the clock.

With a vision to reinvent hospitality and redefine the travel industry, we ventured into the hospitality sector in 2017 by opening Niu Hotel Barcelona, Spain, the Group’s first hotel, thus giving ourselves the momentum to implement our top-notch standards and acquired skills in a continuously evolving industry.

When the world was dormant during Covid-19 breakout, we were working towards realizing our dreams. In March 2021, we launched Tripstick, the first indigenous UAE-based online travel agency, which complements our vision and makes us stand out from the rest of our competitors.

Tripstick was just the beginning. In 2022, Smart Tourism Solutions (STS), which specializes in the government and corporate travel sector, was launched, allowing the Group to provide dedicated services to further improve government, corporate, and VIP clients' travel services experience. In the same year, Dubai Link Partner Relations and Representation (DLPRR) was launched to represent international tourism boards and luxurious properties and promote them in MENA.

Today, when we look at our 27-year journey, we come to realize that without you, our highly esteemed clients ... our big family, Dubai Link wouldn’t have had the means to overcome all the challenges we have faced. Your support all throughout the road has always meant a lot for us and always will.

As for Dubai Link Group’s family, I truly am grateful to you for your passion, faith and perseverance ... You have always been the secret component that got us to where we are standing now, locally, regionally and globally. With you we will certainly go the extra mile that will set us apart from the rest. The Group’s firm conviction has always been that the right tools are crucial, but we cannot deny that the “individual” shall always be the foundation of each and every success ... With you all, our limit is the sky.